There’s different ways to engage with clients or customers when you offer a service or product. You can actively seek out your audience via engagement on social media or attending networking events.
You can also improve your business by making your clients come to you. In my latest book, How To Become A Freelancer, I dedicate a whole chapter to this topic, so here are a few tips that people have found most helpful.
1. Create A Website (A good one too!)
A website is the perfect way to showcase your products or services in a way that reflects what you have to offer in the right way. Having everything all in one place makes finding out what you do easier for clients.
Top Tip: It can be difficult to maintain your own website if you’re not familiar with things like coding or content creation. Be extra thorough when with your content, descriptions and images. Use the resources that come with website builders to learn more about how to make your website the best that it can be. After all, it is the face of your business.
2. Do Marketing That Suits You (Not what’s popular)
Marketing is a broad topic that I cover in depth in my book, How To Become A Freelancer available here.
In a nutshell, social media is one of the best ways to be seen organically and non-organically. However, not every social media platform works in the same way, and one platform may work for you better than another. It can be a challenge to navigate social media, so here are my top tips to help your clients come to you.
Top Tip: If you do different things that may not interlink, create a different social account to avoid confusing customers. For example, I’m an author, but I also own a fashion business. I have separate accounts for each.
Top Tip: Avoid using Google Ads if you’re a start-up. This marketing method takes a substantial amount of money to run continuously for a specific period of time. It’s important to make sure that you have a consistent amount of clients or customers first before using this method to build on that.
Top Tip: Schedule your content. This allows you to still reach people when you’re not actively posting yourself. Potential clients may be seeing what you have to offer while you’re asleep. Being consistently visible is how your clients and customers will start coming to you.
3. Freelancer Platforms Are Gold
If you’re a freelance, then you should know that freelancer platforms are a gold mine for potential clients and customers. They are a great way to make sure your clients come to you without having the hassle of creating a website. They are flexible, and allow you to directly engage with your clients so you know the best way to complete what’s required.
Find out more about freelancer platforms, the pros and cons, and the best ones to use in my book, How To Become A Freelancer & Start Making Money On Your Own Terms.
I’ve kept it short and sweet, but my book provides a load of information and useful links that can help you save money, save time and promote what you do in a consistent way.
T K Williams-Nelson