“Capitalise on all talents,” – Tannika.

Everyone in this world has talents that can change their life. If you read success stories about other people, you often see that in their early lives, they had been investing time in activities such as sport or playing an instrument. As they grew older, it became easier for them to identify which talent yielded the most satisfaction for them, and investing more effort into that talent eventually set them on a course to becoming successful in that pursuit. The case is similar for young creative’s and entrepreneurs. We dabble in a bit of everything that come together and create something great. I write, do poetry, run a fashion business and still have the time to indulge in a good steam room session, but what was important for me was to capitalise on all these talents as much as possible. Here’s some tips on how I committed to a new talent, monetized it and made it my own.


1. Think about what it is you want to do 

Take the time to understand what you want to achieve with your talent and do the necessary research to give you some direction as to how you want to go about developing it. You can never know too much about what it is you want to do. I woke up one morning and decided that I wanted to be a cupcake baker. It was that easy for me to set myself a new challenge, and this is the case with most endeavours. Try something new and see where it takes you. Think about what you’ve wanted to get involved in or want to know more about as a starting point and go from there.

2. Prepare and Practice 

Preparation is the most important step for me when doing anything and everything. I’m constantly planning; making sure that I have everything in place and being ready to adapt if I have to. Work out what you would need to get started on your new talent, paying close attention to keeping costs low to begin with. You might try something new and find that it really isn’t for you, so keeping costs low to begin with during your taster phase reduces the loss you make if you decide to divert your interests elsewhere.

When I made the decision to start baking, it was my responsibility to look into what necessary qualifications I needed to start working with food and investing time into doing hands-on practice. I studied for my Food Hygiene Diploma over a few months for when I was ready to set up business and spent hours upon hours in the kitchen perfecting my craft. I baked free cupcakes for all those around me as a form of market research and the feedback I received was essential to becoming the baker I am today. Preparation and practice is the most important tip for developing your talent.

3. Know the right time to monetize your talent

It’s easy to start something and feel like you’ve cracked it, and you probably have, but when it comes to providing a service and taking money from customers/clients you need to be sure you’re providing good quality on all fronts, making sure your customer/client base is always pleased with what you’ve produced. I baked free cupcakes for months before I monetised my talent. I got feedback on flavours, textures and designs which helped me move forward and know how I wanted to represent this talent once I made it public. I had to invest a lot of time and a reasonable amount of money to learn the fundamentals of the skill first before making it my own. Think about what you like to see and how you like to be treated when wanting a service, and apply that to yourself when you are ready to monetise your talent.

4. Know what your talent is worth

This can be a difficult one but the more you use your talent the clearer it’s worth will become. Don’t under sell yourself but don’t over sell yourself neither. Under selling can result in people taking advantage of your talent without you even knowing it. You’ve worked hard to build your craft and make it exceptional, only for you to get scooped up for something big but aren’t rewarded for it. Over selling yourself can deter people from working with you. For example, I couldn’t have just woken up that morning when I decided to be a baker with the intention to charge people for orders as soon as possible. I had to invest in the quality of my product before putting a price on it, or it would be difficult for me to get customers to view me as reliable and consistent in what it is I’m doing. It’s important to note that knowing what your talent is worth isn’t just about how much people should be paying you, it’s about acknowledging that it’s okay to do what you do for free in some circumstances, but your talent is at a standard where you can now talk money!

5. Merge talents together for maximum exposure 

So now that I’m a cupcake connoisseur with a fashion business that wants to launch more pop up shop events, I can now supply cupcakes for my own endeavours giving myself a unique selling point alongside showcasing my brands. I can sell my clothing and connect with potential customers that may want to make a cupcake order all in the same space. If you dabble in more than one thing, think about how you can merge them together and maximise the exposure for them at the same time.

6. Believe in yourself 

Before you even get to this tip you need to believe you can get there. Take on constructive feedback and take in the praise, don’t be imbalanced. Know what you can do better and do better, because you can always know more about what you love to do. Invest the time into practice and believe that it is beneficial for you and your potential client base. I believe in my abilities more than anything else. I take pride in all that I do and everyone else should too. 

As I said when I started this post, everyone has a talent that can change their life, but in order for a talent to develop, there needs to be a degree of commitment. Pace yourself. Grow into the great you can be and make your money with integrity.

Time is Money is my new self-development book available at timeismoneyuk.bigcartel.com and all online retailers including Amazon & Barnes and Noble. Purchase to find out more about how I’ve navigated through business and as an author from the age of 16. 


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Published by T K Williams Nelson

I'm Tannika. Author & Writer. Business Owner. Spoken Word Poet. As featured in The Kilburn & Brent Times, The Voice Newspaper, Brent Magazine, BBC and more. This is my space. I share my work, my experiences and things I find interesting. Shop my streetwear and crochet brands at my online boutique, Unique Boutique London, and my books: Tales of the Hood Underclass 7 Time is Money Available on my author website, Amazon, Barnes & Noble and all other online book retailers. For enquiries: timeismoneyinquiries@gmail.com

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